Work / Trailers & Industrial
Trailers are bought on specification, not colour. A trailer configurator lets operations and fleet buyers set every attribute themselves (dimensions, floor, wheels, steering, coupling, bodywork), see the result in 3D, and send you a quote request you can price without a scoping call.
01The Problem
A buyer who needs a 10-ton forklift trailer with a steel tread plate floor, solid rubber wheels, turntable steering and fencing on three sides knows exactly what they want. Getting that across usually takes a phone call, a PDF spec sheet, a few emails and a revised quote, and every round of "did you mean the kingpin or the turntable?" adds days to a sales cycle that's already long.
Meanwhile, the buyers still researching have nothing to engage with. They can read spec sheets and browse a gallery, but they can't see their trailer, configured for their site, before talking to sales. In a sector still sold through catalogues, trade shows and relationships, the manufacturer that lets an engineer spec a trailer at 7am, before anyone is in the office, has an edge.
A trailer configurator turns your spec sheet into a visual tool. Every attribute changes the 3D model: floor surfaces swap, walls and gates appear, and the undercarriage changes with the steering system. The buyer confirms the spec visually as they build it, and the quote request that reaches you is complete, unambiguous and comes with a picture.
02Your Options
Trailer and equipment manufacturers typically choose between three routes. Which one fits depends on your existing website, the depth of your options, and whether you build to a configured spec or engineer every order.
01
Downloadable specs per model, with a form or phone number for quotes.
02
A hosted 3D configure-price-quote engine such as Expivi, with the integration built into your existing website.
03
Your attributes, dependency rules and pricing in code, rendered in Three.js, hosted where you choose.
Weighing a platform against a custom build? Read the build-vs-buy breakdown.
03Integrations
B2B configurators live or die on the handoff to sales and production.
Embedded natively in your page templates, following WordPress hooks and coding standards, so the configurator keeps working as WordPress updates roll out, as it has on hulck.com.
Every request carries the full spec plus a 1920×1080 render of the configured trailer, so sales sees exactly what was specified.
Quote requests routed into whatever your team already uses: a sales inbox, a CRM, or both.
List prices and option surcharges shown live where you want them, or kept off the page with the configurator collecting specs only.
A structured spec your engineering or ERP team can import, instead of re-keying it from an email.
04Case Study
Hulck · NL
Hulck builds heavy-duty industrial trailers in the Netherlands, including forklift trailers, roll trailers rated to 200 tons, electric platform wagons and logistic train systems, for clients such as Tata Steel, ArcelorMittal and Scania. Every trailer is built to specification, and the specification has dozens of variables.
We set up the full product configuration in Expivi, mapping 23+ attributes to geometry swaps, material changes and optional components, and built the integration layer that runs it natively inside Hulck's WordPress and WooCommerce site. Buyers choose dimensions, load capacity, floor type, wheels and tyres, steering, coupling, walls, gates, tarpaulins, rails, lighting and colour, rotating the trailer in 360° as they go.
When the spec is done, the configurator captures a 1920×1080 render and attaches it to the quote request alongside the full specification. The first version shipped in under a month, and we've kept extending it as Hulck adds trailer types and options.
05FAQ
Send a link to a trailer model, its spec sheet and the options buyers ask about most. We'll reply by email within 24 hours with how a configurator would work for it, and what it would cost.
Not ready for a full build? Explore the Pilot: One product as a live 3D configurator in about two weeks. The full $2,500 is credited toward a full build within 6 months.