Work / Vans & Vehicles
Van conversions and custom vehicles are sold on how they'll look and feel, inside and out, and every build is different. A 3D van configurator lets buyers design theirs in 360°, at any hour, and arrive at your consultation with a spec in hand.
01The Problem
A bespoke conversion is a high-ticket, emotional purchase made from a long list of choices: base vehicle and wheelbase, paint, alloys, body kit, roof, suspension, seating layout, leather, stitching, trim, electrics, audio. Your gallery and Instagram show beautiful builds, but every one of them is somebody else's van. The buyer still has to imagine theirs.
That works in the workshop, where a consultant can walk them through samples. It doesn't work for the prospect browsing at 11pm, hundreds of miles from your HQ, wondering what red paint with 20-inch alloys and a cream leather interior would actually look like. Without a way to see it, they either book a consultation to find out, or they don't, and they end up comparing builders on price instead.
A van configurator lets them design the van themselves, inside and out, from every angle. The options are encoded with the rules your workshop already follows (which wheels suit which wheelbase, which trims each seating layout allows), and the result is a design they can save, show their partner, and bring to a consultation as a brochure. The conversation starts from their van, not from a blank page.
02Your Options
Converters and vehicle builders usually choose between three approaches, depending on budget, timeline and how bespoke the experience needs to feel.
01
Photos of past builds, option lists and price guides, with the real design work done in person.
02
A hosted 3D engine such as Unlimited3D for the rendering, with the UI, configuration logic and brochure built custom around it.
03
Rendering, UI and logic all hand-coded and owned outright, hosted wherever you like.
Weighing a platform against a custom build? Read the build-vs-buy breakdown.
03Integrations
A van configurator should feed your sales process, not sit beside it.
Renders of the configured van from several angles plus the full spec list, generated in the browser, for the buyer to share and for your consultants to quote from.
Configurations persist, so a returning visitor picks up where they left off instead of starting a long build again.
The configured spec attached to an enquiry or consultation request and sent to your sales inbox or CRM.
Run on a subdomain or embedded in your site, so a post about a finished build can link straight into designing one.
Package tiers, option prices and which-fits-what rules encoded from your price list, so buyers can only design vans you'll build.
04Case Study
VanHaven · UK
VanHaven builds bespoke VW Transporter conversions in Dorset that sell for over £100,000: leather interiors, custom body kits, premium alloys and tiered packages. Their sales process is a consultation at HQ; their marketing is a 69,000-follower Instagram full of finished builds. What was missing was a way for a prospect to see their own van before that consultation.
We built the configurator on Unlimited3D's rendering engine, with a custom front end, configuration logic and API layer around it. Buyers choose a base van and wheelbase, then the exterior (paint, 17–20" alloys, body kits, roof, side bars, suspension) and the interior (seating layout, leather and stitching, Alcantara, dashboard and audio), viewing it in 360° with front, mid and rear-row camera views in a dark or light studio.
When they're done, the configurator generates a branded PDF brochure of their van, with renders from several angles and the full spec list, to share or bring to a consultation. The core configurator launched in about three months; post-launch refinements extended the engagement to around five.
05FAQ
Send a link to your builds and your options list or price guide. We'll reply by email within 24 hours with how a configurator would work for your range, and what it would cost.
Not ready for a full build? Explore the Pilot: One product as a live 3D configurator in about two weeks. The full $2,500 is credited toward a full build within 6 months.