Work / Furniture
A furniture 3D configurator lets a customer set the size, wood, legs and finish of a made-to-order piece, see it in real time, check the price, and place it in their own room, before you cut a single board. Here's how we build them, and one we shipped.
01The Problem
A customer who wants a 220×100cm oval dining table in herringbone oak, 4cm thick, on X-frame steel legs won't find that table in your gallery. It doesn't exist yet. They're asked to imagine it from a swatch, a photo of somebody else's table and a price list, then pay a deposit and wait weeks for a piece that's made to order and can't be returned.
That gap between what the customer pictures and what arrives is where furniture sales stall. It shows up as abandoned product pages, email threads asking what it would look like in walnut, and a sales inbox hand-pricing combinations a web page could have priced instantly. The more options you offer (shapes, sizes, woods, tops, bases, finishes, upholstery), the less any photo shoot can keep up.
A furniture 3D configurator closes that gap. Every option the customer picks redraws the piece in real time: the grain changes, the top thickens, the legs swap, and the price updates alongside. On a phone, AR drops the configured piece into the room at actual size, which answers the question no render can: will it fit? The customer stops imagining and starts specifying, and the order that reaches you is complete.
02Your Options
There are three realistic ways to put configurable furniture online. We've shipped on both sides of the build-versus-buy line, so here's the honest version.
01
Show finished pieces, list the options, and price by hand when the enquiry arrives.
02
Platforms like Expivi host the 3D models, materials and AR, and you embed their viewer in your store.
03
Hand-coded in Three.js and React Three Fiber, running on your hosting, with your pricing rules in code.
Weighing a platform against a custom build? Read the build-vs-buy breakdown.
03Integrations
A configurator that ends in a screenshot is a toy. The configured piece has to reach your cart, your workshop and your inbox with every option intact.
The configured piece goes into the cart with its full spec and the configurator's price, which is the price at checkout. This is how a furniture client's tables and chairs sell, deposit terms included.
The spec travels as line-item properties; the configured price reaches checkout through variants mapped to your price steps or a draft order, depending on how your pricing works.
Base price by size plus surcharges per wood, thickness and base, encoded once from your spreadsheet so the configurator and your quotes never disagree.
On a phone, the configured piece opens in the camera at true scale, so the customer checks the fit before they order.
Every order carries dimensions, material, thickness, base and finish, formatted for whoever builds it.
For pieces you quote rather than sell outright: the spec and a screenshot emailed to sales, or posted to your CRM.
04Case Study
Furniture client · NL
A furniture client makes custom oak dining tables, coffee tables and chairs in the Netherlands, sold direct-to-consumer from a showroom in Zoetermeer and online. Customers choose shape, wood (solid, herringbone or lived-in oak), dimensions, tabletop thickness, steel base style and finish, then wait 6–8 weeks for a piece made to their order.
We built three configurators (dining tables first, then coffee tables, then chairs) on Expivi's 3D engine, integrated into a furniture client's WordPress and WooCommerce store. Every selection updates the 3D model and the live price, AR places the configured table in the customer's room at actual size, and the finished configuration goes straight into the WooCommerce cart with its full spec, through the normal checkout and 50% deposit flow.
The first configurator shipped in under a month. Because the integration layer was built once, each new product category launched faster than the last. That's the clearest argument for starting with your best-seller and expanding from there.
05FAQ
Send a product link or a few photos, your options and how they affect the price. We'll reply by email within 24 hours with what a configurator for it would look like, and what it would cost.
Not ready for a full build? Explore the Pilot: One product as a live 3D configurator in about two weeks. The full $2,500 is credited toward a full build within 6 months.